Fengman Bilujingke black horse posture into the headlight market

In recent years, with the maturity of LED technology, LED light sources with high response, high brightness, low energy consumption and intelligent characteristics have gradually penetrated into the automotive lighting market, and are expected to become one of the mainstream light sources for automotive lighting. It is estimated that the global automotive LED lighting market is expected to exceed 10 billion US dollars in 2020, and its huge market space and high gross profit rate temptation make LED companies covet.

However, the current global market share of headlights is mainly occupied by several major brands such as Nichia, Osram and Philips. At the same time, for the domestic car lamp market, because the car supplier supply system is relatively stable, and domestic car manufacturers are mainly joint ventures, foreign lamp companies occupy most of the market share.

In addition, from a technical point of view, the LED itself heats up and the ambient temperature rises, resulting in a decrease in the energy efficiency conversion rate of the LED headlights, and the heat dissipation capability becomes the key to judging the maturity and quality of the lamp products. The high-tech threshold of the pre-installation market will be the biggest risk for most LED packaging companies to enter the high-end market. Moreover, different models of brand models have a great impact on the gross profit margin of products. This is an obstacle that all LED manufacturers entering the lamp market need to overcome.

At present, the headlights field is recognized by the car manufacturers as only a few international big companies. The domestic and Taiwan LED factories are currently focusing on the market, and they mainly use automobile taillights and interior lights such as instrument panel backlights.

Even though the threshold of technology and access to the market is difficult to cross, many domestic LED companies are also facing difficulties and trying to break this monopoly. Nowadays, Xingyu, Honglizhihui, Feile Audio, Snowlight and other enterprises have successfully entered the headlight market. The packaging manufacturers such as Jingke Electronics, Jingrui Optoelectronics, Yimeixinguang and Ruifeng Optoelectronics have gradually stepped into the car. Lighting market.

The reporter noted that Jingke Electronics first launched the self-developed automotive LED series products at the Canton Fair in the autumn last year, which caused widespread concern in the industry. In March of this year, the products will be officially introduced to the market, including LED headlamps, LED interior lights, LED fog lights and LED taillights.

Although it is a pioneer in the market of the lamp market, Jingke Electronics has made great efforts to carry out all-round strategic deployment. In terms of patents, Jingke Electronics cooperated with strategic shareholder Jingyuan Optoelectronics to share its patents in the field of LED lamps and support Jingke's lamp products sold to the global market. “This is any LED packaging company and car in China. The light company does not have the advantage." He Keping, product manager of Jingke, said.

In terms of channels, Jingke Electronics will cooperate with the application-side auto manufacturers. Jingke will play its own technical advantages in the field of LED lighting. Automobile manufacturers will take advantage of the market and channels to jointly develop and produce automotive lighting products. Other LED packaging companies generally cooperate with LED vehicle lighting companies and then import them into the depot, which has a long cycle and low success rate.

In terms of technical support, Jingke has established a research and development team of senior technical engineers with dozens of international automotive lamp manufacturers. At the same time, it has carried out technical cooperation with Hong Kong University of Science and Technology and Taiwan University to lay the most advanced LED lights. technology.

The comprehensive layout provides Jingke with a solid foundation and strong support in the lamp market. "It is important to emphasize that the LED high-power chip is the core component of LED automotive lighting, and it is also the soft underbelly of the domestic chip industry." He Guiping, the electronics manager of Jingke, pointed out that he pointed it out.

In the chip field, Jingke Electronics' unique flip-chip high-voltage HV-LED module will make it more prominent in the LED automotive lighting market. At the same time, one of Jinke's core technologies, flip-chip high power LED chip products have the advantages of low voltage, high brightness, high reliability, high saturation current density and easy to realize large size and high power. The development of this market and the competitive landscape have far-reaching implications.

Compared with international giants such as OSRAM, Jingke Electronics has a cost advantage; compared to domestic LED manufacturers, Jingke Electronics has the core flip-chip technology advantage. Moreover, Jingke's high-quality product research and development capabilities, serving a large number of domestic and foreign large companies' experience, rapid product response capabilities; mastering from chip design, production to package development, design to LB design, production to lighting, TV and other applications The design ability of the scheme has the advantage of the layout of the whole industry chain. Undoubtedly, Jingke has many advantages in entering the market of the lamp, and the black horse is sharp.

It is worth noting that because automobile lights involve many fields such as mechanical structure, optics, thermals, etc., and electronic technology plays an important role in the lamp, this is the advantage of the international car lamp manufacturer, and it is also the need for domestic manufacturers to strengthen. Aspect.

At present, Jingke Electronics' main products in the automotive LED market include automotive signal lights and headlights, and some of them use Jinke LED devices. In the future, Jingke Electronics will further develop internationally leading technologies and products in the field of automotive LEDs.

“At the same time, Jingke will also establish its foundation through three aspects, so as to highlight the enlightenment in the field of vehicle lights,” He Guiping further introduced, first, to obtain the TS16949 certification required for the manufacturing plant; second, to pass the AEC-Q100/ at the product end. The specification of 101/200; the third is to make the product pass ISO26262 certification. “The certification itself is for vehicle verification, but if the manufacturer has obtained it at the automotive lighting product end, it will effectively increase its competitiveness.”

Ten years of hard work in the field of LED chips and packaged light sources has accumulated a huge market and abundant funds for Jingke Electronics. In the next decade, Jingke Electronics will focus on high-tech semiconductors such as third-generation semiconductors and LED lamps with the help of capital and technology. Since its establishment, Jingke Electronics has always adhered to the independent research and development innovation route, and has outstanding core technology advantages. It has continuously improved its technology on the road of innovation for more than ten years, from traditional dressing to LED flip-chip, from single lighting source to intelligent lighting system and service. Always committed to serving customers, academic institutions and industry through innovative technologies and applications.

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