Total retail sales of home appliances continued to increase in August
Data concerning household appliances showed that in August 2013, the total retail sales of household appliances and audio-visual equipment was 53.3 billion yuan (absolute), a year-on-year increase of 12.8%. From January to August, the total retail sales of home appliances and audio-visual equipment was 434.5 billion yuan, a year-on-year increase of 14.7%.
In July 2013, total retail sales (absolute amount) of home appliances and audio-visual equipment reached 54.7 billion yuan, a year-on-year increase of 7.5%. Data for August showed that total retail sales of home appliances continued to grow, with total retail sales reaching 53.3 billion yuan.
In the second half of the home appliance market slowed
Although the home appliance market performed well in the first half of the year, there was no policy stimulus in the second half of the year, and people in the industry believe that the home appliance market will slow down in the second half of the year, and the industry will accelerate its integration.
Specifically for each product, the impact on air conditioners and color TVs is relatively large. In China, Yikang expects that the retail volume of air conditioners will decrease by 5% year-on-year, and the annual growth rate will exceed 13% year-on-year. At the same time, the overall market for air conditioners in the second half of the year will be It will turn cold. At the same time, the color TV market will usher in the low point in the second half of the year. Ovid Consulting predicts that the retail volume of color TVs in the 11th period will decrease by 4.1% year-on-year to 6.05 million units.
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