The equipment market is not like the one that was dominated by international brands a few years ago. A series of domestic packaging equipment such as solid crystal machines, wire bonding machines and dispensers have been launched in the market and have been basically recognized by the market.
At the same time, the localization rate of LED lighting production equipment has also increased significantly compared with 55% in the first half of 2012.
However, the localization rate of the core equipment-mounting machine is still not ideal. The statistics of the High-tech LED Industry Research Institute (GLII) show that the domestic placement machine market share is less than 25%.
According to GILL data, in the domestic LED lighting production equipment, the sales of auxiliary equipment accounted for the largest proportion, while in the placement machine equipment, imported equipment is still the mainstream of the market. Among them, Japanese and Korean manufacturers represented by YAMAHA Yamaha (Japan), JUKI (Japan), SAMSUNG Samsung (Korea), and MIRAE Future (Korea) account for more than 60% of the market.
"As a manufacturer of domestic placement equipment, the most important thing is to grasp the market positioning of the company." Wu Shenglong, general manager of Shenzhen Tonglisheng Optoelectronic Equipment Co., Ltd. (hereinafter referred to as "Tonglisheng") said that the placement machine is localized. One of the main reasons for the low rate is that many equipment manufacturers are not clear about the market, and the positioning of enterprises is deviated from market demand.
At present, there are many domestic LED lighting manufacturers, but most of them belong to small and medium-sized enterprises, mainly concentrated in Zhongshan, Guangdong. These enterprises are subject to factors such as economic strength and scale. Most of the equipments selected are simple and economical products. However, many domestic enterprises with technical reserves are not willing to make domestic simple and economic placement machines. To produce products that can replace YAMAHA Yamaha (Japan), JUKI (Japan) equivalent grades, and the same configuration.
In Wu Shenglong's view, this market positioning is somewhat out of touch with the actual needs of domestic customers.
He exemplified that, in terms of the 4 bars of the placement machine, the X-axis and the Y-axis of the placement machine need 4 bars in the transmission. Generally, the nominal value of the 4 bars is from C1 to C7, although the current domestically produced 4 bars can To reach the C3 level, but the 4 bars of the high-end products need to reach the C2 level or even the C1 level, and they can only rely on imports.
However, the so-called high-end products that have installed many imported parts are not domestically produced and cannot be imported. If the technical control is not good, there may be a high cost of imported products, and domestic customers will not pay for such products. In the long run, enterprises have fallen into the embarrassing situation of high and low.
It is precisely because of this market gap that Wu Shenglong established the economical placement machine to meet the market demand at the beginning of the establishment of the company in 2010, including LED fluorescent tube placement machine, soft light strip placement machine, automatic high speed. Mounter, etc.
"In 2011, domestic semi-automatic placement machines began to enter the market. Although domestic equipment is still lacking in stability and precision, the price advantage has undoubtedly become a magic weapon to attract many small and medium-sized enterprises." Wu Shenglong said that for domestic small and medium-sized LED lighting For the application enterprise, the imported equipment that is worth hundreds of thousands of yuan is not within their consideration. The demand for production equipment is still dominated by the low price. At present, domestic equipment manufacturers have been able to produce about 60,000 yuan of equipment, which can fully meet the low-cost LED chip mounter.
With the gradual launch of the LED lighting market, the growth rate of Tonglisheng has become more and more obvious. Wu Shenglong said that the current shipments of the company's placement machines have been among the best in domestic equipment. Among them, Zhongshan, Guangdong has the largest customer purchases. It is expected that the company's performance will double in 2012.
Unfinished , please refer to the May issue of Gaogong LED 's " LED Good Products" magazine.
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