Marvell and Hisense launch smart TV and set-top boxes based on Google TV

21ic News Technology announced today that the award-winning Marvell® ARMADA® 1500 Series SoC platform (88DE3100) has become the core of Hisense’s new Google TV product, and Hisense’s latest Google TV products include Hisense Pulse and XT780 smart TV series. As Hisense's business in the United States continues to expand, it also highlights Marvell's role in the growing global ecosystem of Google TV entertainment products. Marvell and Hisense will showcase their latest products, including the XT780, at the 2013 Consumer Electronics Show (CES), and have received the 2013 Design and Engineering Award Honoree. The booth numbers of Marvell and Hisense are 31423 (South 3 Hall) and 7243 (Central Hall).

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Ms. Weili Dai, co-founder of Marvell, said: "Our vision, conviction and unremitting efforts have enabled Google TV to make breakthroughs in smart TV, providing high-performance, high-quality, low-power and affordable semiconductor solutions. The solution provides a revolutionary entertainment experience for the global home large-screen smart TV. Today, Hisense has achieved a milestone leap into the global smart TV market. Seeing our efforts and cooperation with Google and other companies We are extremely proud of the fruitful results. I believe that our cooperation will accelerate the popularity of large-screen smart TVs in the mass market, just as our cooperation with partner companies has made smartphones widely available around the world. Hisense is the world's leading manufacturer. We are also very honored to see that Hisense will showcase products based on Marvell and Google's best technology at the Consumer Electronics Show, which also marks Hisense's entry into the US smart TV market."

Based on Google TV, Hisense Pulse provides true plug-and-play versatility, is easy to configure, and provides out-of-the-box interconnectivity. Based on Android, Google TV offers TV-optimized versions of the most popular Google services, including Chrome, Google Play, Search, PrimeTime and YouTube. Similar to Google's well-known web search function, Google TV can find the most relevant TV content and implement a new way of watching TV. Google TV can intuitively search and find millions of channels and shows across TV, content services, home networks, apps, and the Web to discover and deliver the most meaningful video content for a particular viewer. In the first half of 2013, Hisense will also release a smart TV series based on the Google TV platform, ranging in size from 42 inches to 65 inches, with a QWERTY remote control and trackpad. This new Google TV series will offer some groundbreaking features such as Social TV, support for screen display and more.

Peter Erdman, vice president of consumer electronics at Hisense USA, said: "I am very pleased to use Marvell's turnkey smart TV solution and the popular Google TV platform when we start to introduce smart home solutions to the US market. ARMADA 1500 chipset makes Our smart TV products are available at competitive prices without sacrificing speed or quality. We believe that the combination of Hisense, Google and Marvell technology will enable consumers to enjoy a first-class digital entertainment experience."

Suveer Kothari, Director of Google TV Business Development, said: "We will continue to work with Google TV ecosystem partners like Marvell to bring more TV-based entertainment and Google services. Cooperation with Marvell enables us to launch More and more attractive products."

The ARMADA 1500 Series SoC platform delivers powerful features, energy efficiency, scalability and affordability, using Marvell's highest performance, ARM v7 compatible PJ4B SMP superscalar dual-core CPU. With more than 6000 Dhrystone MIPS computing power, FPU v3.0, 512KB L2 cache and NEON, the chip enables PC-class silicon processing power to support web browsing and FlashTM and other key technologies. The platform features advanced, mobile-grade power management that delivers incredible energy efficiency.

The ARMADA 1500 also integrates Marvell's award-winning Qdeo® video processing technology for the latest HD and 3D video for graphics expansion, noise reduction, progressive scan, low bit rate Internet video enhancement and FRC, and color/contrast enhancement. The chip provides a multi-format video decoder VMetaTM that decodes two 1080p video streams simultaneously and a variety of other video formats and containers.

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